Published at Saturday, 25 August 2018. Cupcakes. By Susanna Hewitt.
Though cupcakes only recently developed an upsurge in popularity, causing a number of bakeries to specialize in just cupcakes, it was in 1919 when Hostess developed the precursor to the Hostess Chocolate Cupcake. The rich, creamy filling and chocolate icing was popular with consumers and a love affair was begun. Conveniently baked into a single serving, cupcakes provided a quick snack and permitted people to nibble on them whenever they wished. In addition, they were sinfully delicious to but their small size allowed them to feel good about not over eating.
It's no secret that Hollywood's played a part, featuring cupcake shops in popular television shows, but the glory really goes to these miniature cakes.
Until the turn of the 20th century, cupcake pans were virtually unheard of forcing bakers to use more formidable cups for baking, unless they wanted to bake their small cakes into loaf form. Using hearth ovens, which needed longer cooking times for larger cakes, caused bakers to seek other ways to bake their cake and still have time to eat it. With the advent of the cupcake, not only were bakers able to achieve shorter cooking times, they were also able to change the way they prepared them once the baking part was finished. No longer did bakers need to create larger, heavier cakes. With the production of the cupcake, people could slake their desire for something small and sweet.
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